A recent visitor to the Knock em Dead Secrets & Strategies page on Facebook wrote, “I have heard something about a “mini-resume” that is basically printed on the back of a personal business card. I was wondering your opinion on “resume cards”? Part of me says its a good thing another part not so much.”
The first time you hear about a business card/mini resume, it can sound like a gimmick, and you know better than to waste valuable job search time pursuing gimmicks. That said, business cards are an accepted sales tool the world over, and for a job hunter they’re so much less intrusive than carrying around a wad or resumes under your arm.
- Critical Information: Your name, target job title, telephone number and email address.
- Use legible, business-like, sans-serif fonts.
- Make it readable. Limit the word count so that you can maximize font size to increase readability; better to have one legible email address than add a social network address and have them both illegible.
- No one in a position to hire you can read an 8pt font. . reminding someone that they are old and have failing eyesight….not a good sales pitch.
Back of the card
Less is more and readability is everything. Space is minimal, so the words you choose must communicate both your understanding of the job and your ability to deliver when you are doing that job.
- Repeat your target job title.
- This is followed by a two word headline on the next line: Performance Profile
- Then follow this with a single short sentence that addresses the #1 deliverable of your target job. The #1 deliverable in your job (and all jobs) is the identification, prevention and solution of problems within that specific area of professional expertise. It is ultimately what we all get hired to do.
- Finish with a social network address that delivers a comprehensive professional profile to any interested reader, such as your Linkedin profile; or your web-based resume or any other URL that delivers the full story on your professional capabilities.
For an example we can all relate to, an accounting professional who worked in Accounts Receivable might have the rear side of a business card resume that looks something like this:
- Martin Yate 516.6743728
- Senior Accounts Receivable
- Performance Profile
- Focused on the ID, prevention and solution of all recurrent A/R problems.
- www. http://www.linkedin.com/martiny
Notice that by starting this mini-resume with a verb, focused, you not only show understanding of what is at the heart of this job, you also deliver a powerful personal brand statement by telling the reader what to expect.
Join Martin every week to learn more about writing a killer resume, getting more job interviews and turning job interviews into job offers at his free weekly webcast, Mondays at noon central. Details: http://my.knockemdead.com