|Martin Yate CPC
NY Times Bestseller
Professional Resume Services
A successful job search is all about getting into conversations as quickly and often as possible with people in a position to hire you. These conversations just won’t happen if, like all the other dummies, you rely on job sites, resume banks and your social media profile. Getting into conversation with the people who can influence your future is how you tap into the hidden job market, and get the jump on your competition.
| For more advice for emerging professionals,
check out “Knock Em Dead Secrets & Strategies
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Professional Success Starts Here
You have already identified the most obvious potential employers by searching job banks and responding to job postings. But only a fool would think that all the possible employment opportunities are those you happen to see on the job banks you visit. According to my colleague, Hannah Morgan, who’s known as the career sherpa at the website of the same name, “You need to identify the decision-makers of the department or company. Why do you keep sending resumes to HR? Do they control the budget?”
Make the effort and you’ll find company websites and jobs that other job hunters will never find because they are not sincerely invested in professional success, and so will not make the effort. Once a target company is identified, you can use Knock Em Dead networking strategies to find the names of recruiters and hiring managers within these companies, and get your resume directly into the hands of the people with the authority to hire you.
Tapping into this hidden job market is actually pretty straightforward. Online and local library–based resources are a valuable supplement to the information you gather about potential employers from job banks, job fairs, and networking. There are many great job-search tools that have been designed for other business uses, for example:
- Standard and Poor’s (S & P) (www.standardandpoors.com) is a major research tool designed for the financial services industry, but has been a godsend for millions of job seekers too. S & P identifies every publicly traded company in the world and indexes them by industry, location, products and services delivered, and in countless other ways. The information on individual companies is detailed, telling you what the company does, providing contact information, and including a listing of key executives at the VP level and above. They even have a database of executives organized by name, personal information (schools, graduation dates, interests, clubs, etc.), title, and contact information. Also available in print at your research library.
- www.hoovers.com , a Dun & Bradstreet company, has a website that identifies over eighty-five million companies and one hundred million people within those companies.
- www.jigsaw.com charges you $1 for a specific title, name and contact information at a target company, and they’ll credit you $1 if you give them two names they don’t have.